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New look for Cat Options · View
GCK3
Posted: Tuesday, October 16, 2018 11:31:02 AM

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GCK3
Posted: Tuesday, October 16, 2018 11:33:19 AM

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Location: Cincinnati
Sorry, not sure how to make that work, hopefully somebody else can.
JohnGalt
Posted: Tuesday, October 16, 2018 12:11:08 PM

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draglinefan
Posted: Tuesday, October 16, 2018 1:23:38 PM

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Location: netherlands
Iam NOT in for that and respect to the old logo[img">https://farm2.staticflickr.com/1953/30424962427_754e27524e.jpg[/img]IMG_1798 by Pietkees Schoe, on Flickr]IMG_1798 by Pietkees Schoe, on Flickr
GCK3
Posted: Tuesday, October 16, 2018 1:39:49 PM

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Location: Cincinnati
Thanks, knew somebody would take care of it.
Basketball Man
Posted: Tuesday, October 16, 2018 2:12:41 PM

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Hmm , it looks trendy but I am not sure that is a good thing?

-Ethan
Collection 8/2/2016
For more of the Diorama and my collection: On Facebook or On YouTube
GC1
Posted: Tuesday, October 16, 2018 9:20:43 PM

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Looks like someone in the Design Dept spent way too much time on Pacman.
Talyan55
Posted: Tuesday, October 16, 2018 11:39:49 PM
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so ugly :(
Dex
Posted: Wednesday, October 17, 2018 11:22:49 PM

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I've honestly lost all interest in anything new from Caterpillar. Some of their current excavators looks cool, but most everything else is all round and marshmallowy. It's like they hired Fisher Price Engineers. This new graphic is laughably awful, it's as bad as fake carbon fiber stickers on cars. Cat, what are you doing?
3406E
Posted: Thursday, October 18, 2018 12:55:11 AM

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Location: N. Cal
I heard someone say it looks like a bottle opener which might explain how the new design came to be.

My Facebook page: NorCalDiecastCustoms

Clifton
JoeE
Posted: Thursday, October 18, 2018 6:31:41 AM

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Location: NJ
I agree, it looks terrible. And i will have to look at it everyday when it starts appearing. lol



We rally round the family, with a pocket full of shells.....
leo-cat
Posted: Thursday, October 18, 2018 9:09:07 AM

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Location: Germany
The good thing is, any red decal on Cat machines usually falls off or fades away after a while. And that'll leave us with the good old CAT letters. Problem solved! Just don't look at factory new machines ;)

Leo
JohnGalt
Posted: Thursday, October 18, 2018 11:53:07 AM

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I don't know how many machines CAT sells because a customer thinks the logo is cool. Probably not very many. What do I know? Maybe that's more important than productivity, reliability, customer support, etc.
Dex
Posted: Thursday, October 18, 2018 2:33:43 PM

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JohnGalt wrote:
I don't know how many machines CAT sells because a customer thinks the logo is cool. Probably not very many. What do I know? Maybe that's more important than productivity, reliability, customer support, etc.


Reliability, on new Cats? Lol.
JohnGalt
Posted: Thursday, October 18, 2018 3:23:58 PM

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Dex wrote:
JohnGalt wrote:
I don't know how many machines CAT sells because a customer thinks the logo is cool. Probably not very many. What do I know? Maybe that's more important than productivity, reliability, customer support, etc.


Reliability, on new Cats? Lol.


That's what I mean: maybe some people would rather have a new sticker on their broken down machine. Let's see how that works out for CAT.
modelmaniac
Posted: Thursday, October 18, 2018 7:31:01 PM

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Location: england
Dex wrote:
I've honestly lost all interest in anything new from Caterpillar. Some of their current excavators looks cool, but most everything else is all round and marshmallowy. It's like they hired Fisher Price Engineers. This new graphic is laughably awful, it's as bad as fake carbon fiber stickers on cars. Cat, what are you doing?


True indeed,some of the dump trucks look awful,with a sloping/curved bonnet.In my opinion CAT didn't need to change anything.I understand that more aerodynamic profiles are fuel efficient,and if you run those machines any fuel savings are a good thing.Someone,somewhere at CAT probably got paid to 'update' the logo,why they added the red,though,is baffling.I always thought the CAT logo was an instantly recognized,as it was.Shame on you Now it looks over complicated.Still,the older CAT machines still look 'rugged'.I personally prefer the look of older CAT machines.
GC1
Posted: Thursday, October 18, 2018 8:45:45 PM

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Location: Australia
Modelmaniac..great comment. The biggest problem I dont get is all these companies into the efficiency drive. It is just advertising spiel, specifically when most Construction equipment on the planet has the aerodynamics of a house brick. It all smarts of boredom in the Office and needing something to do with their time....and as has been pointed out in posts here...why alter something that has done them well for many years. Not only in looks but also in reliability.
maxcavator
Posted: Thursday, October 18, 2018 10:47:25 PM
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This logo looks like it was pulled right out of a video game.
coincidence perhaps?....
RMS Models
Posted: Thursday, October 18, 2018 10:53:47 PM

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Joined: 8/27/2002
Posts: 4,827
Location: New Jersey
modelmaniac wrote:
Dex wrote:
I've honestly lost all interest in anything new from Caterpillar. Some of their current excavators looks cool, but most everything else is all round and marshmallowy. It's like they hired Fisher Price Engineers. This new graphic is laughably awful, it's as bad as fake carbon fiber stickers on cars. Cat, what are you doing?


True indeed,some of the dump trucks look awful,with a sloping/curved bonnet.In my opinion CAT didn't need to change anything.I understand that more aerodynamic profiles are fuel efficient,and if you run those machines any fuel savings are a good thing.Someone,somewhere at CAT probably got paid to 'update' the logo,why they added the red,though,is baffling.I always thought the CAT logo was an instantly recognized,as it was.Shame on you Now it looks over complicated.Still,the older CAT machines still look 'rugged'.I personally prefer the look of older CAT machines.


The sloping bonnet is to improve sight lines improving safety.
ChandlerYohn
Posted: Thursday, October 18, 2018 11:01:14 PM

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Joined: 10/9/2012
Posts: 551
Location: Ontario, Canada
The hexagon looks overly complex and really unbalances the design. I don’t personally think this is the step forward they were hoping for. Overall it’s their logo and their product and I wish them all the best.

Any bets it’s changed within a year? LOL! Thanks so much for sharing this article.

Instagram ChandlerYohn YouTube
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